Supergroup

Members

  • Tom McCarthy
  • Jon Quinn
  • Trevor Edwards
  • Ed Carroll
  • Felix Hemsley
  • Jim Bowling
  • Sushma Dwivedi
  • David Alston
  • Bev Wilson
  • Chris Perkins
  • David Frawley
  • Rachael Dror
  • Sudhir Desai
  • Cid Stanford
  • Paul Wood
  • Roderick Cremers
  • lisa mccallum
  • Paige McCrensky
  • Panos Kontopoulos
  • Ron Morrison

Gaping Void

The Social - CNET News

Brangelina kiss lands Paul Allen on TMZ

The Microsoft co-founder appears to have gotten chummy with the Hollywood power couple, even chilling with them in the same box at the Super Bowl last weekend.

Tweeting a book by its cover

An indie magazine in Brooklyn has launched a Twitter account that broadcasts what books people are reading on the New York subway--an attempt to show that e-readers have their voyeuristic disadvantages.

EA's game arsenal coming to Facebook?

An exec at the gaming company hinted that its 'Madden NFL' franchise will launch a Facebook version, the first application we've seen of EA's Playfish acquisition to its existing game titles.

Google aims for cute with Super Bowl ad

The video ad, called "Parisian Love," had been on YouTube since November. But that didn't stop Super Bowl viewers from giving it a generally positive reception.

The Big Fat Marketing Blog

Brand Building in the Inbox With Pitney Bowes

For B-to-B marketer Pitney Bowes, on a corporate level e-mail isn’t about selling, it’s about awareness. In a recent chat Dan Kohn, vice president of marketing, noted that the goal is to stay on message and keep communications integrated across media. Testing is continual, although with a branding focus, it’s hard to test things like subject [...]

A Promotion for Mud-Flap Fans?

For what product or service would the Silhouette Girl Flashing Pin (right) be an appropriate promotional product?

The Hell with the Metrics– Marketers Will Do Social This Year

You’d think that the big news from a recent survey of 1,000 marketers by digital marketing firm Econsultancy and services provider ExactTarget would be that companies say they’ll spend more on digital media this year and they did in 2009—17% more on average, to be precise. It’s been the kind of year where a substantial [...]

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ClickZ Experts

Just Because You Built It, Doesn't Mean They'll Come

Take the time to understand the right kind of "field of dreams" to build for your target audience.

NYC Mayor Bloomberg's Twitter Lesson for David Cameron

The rules for using Twitter in political campaigns are not yet written. Should the U.K.'s Conservative Leader get on board?

Predicting Future Behaviors

While predictive targeting is not an exact science, it still holds potential for marketers.

Best Practice Versus What Works: Let the Data Decide

Why you need to test every aspect of your e-mail program and use the data this testing generates when making decisions and assessing performance.

The Three Most Important SEO Factors

Here are three tips on how to use your key phrase in your title, use your target key phrase in your body copy, and cross link your pages using the target key phrases.
 

Notes

Super Bowl XLIV: All The Spots


Created by Jay Dunn Feb 8, 2010 at 8:31pm. Last updated by Jay Dunn 1 day ago.

Send Talking Baby Emails With Baby Mail


Funny stuff here, just in time for the Super Bowl. Send a Baby Mail to phone or email and get a good laugh.

Continue

Created by Jay Dunn Feb 6, 2010 at 11:17am. Last updated by Jay Dunn Feb 6.

15 Things You Could Buy With Your $2.6 Million Super Bowl Ad Money


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Created by Jay Dunn Feb 5, 2010 at 6:36pm. Last updated by Jay Dunn Feb 7.

SoDA 2010 Digital Marketing Outlook


SoDA (Society of Digital Agencies) has released a fascinating study called the 2010 Digital Marketing Outlook.
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Created by Jay Dunn Jan 29, 2010 at 9:21pm. Last updated by Jay Dunn Jan 30.

Blog Posts

Nick Iannitto

Google Does it Again!

Posted by Nick Iannitto on February 9, 2010 at 5:13pm

Joshua Crost

GREAT READ!!

Posted by Joshua Crost on February 9, 2010 at 10:38am

Michael Levin

Back from the Apple Store

Posted by Michael Levin on February 8, 2010 at 11:58am

Michael Levin

Off to the Apple Store

Posted by Michael Levin on February 8, 2010 at 11:00am

Michael Levin

U.S. Government Harms Toyota to Help GM

Posted by Michael Levin on February 8, 2010 at 8:00am

Tom McCarthy

How to lose a sale without even trying

Posted by Tom McCarthy on February 6, 2010 at 12:30pm — 1 Comment

Michael Levin

Teasing Thought of the Year

Posted by Michael Levin on February 5, 2010 at 8:00am

Nick Iannitto

Google's plans to own the world

Posted by Nick Iannitto on February 4, 2010 at 10:11pm

Forum

Jay Dunn

Q&A: Mobile Marketing - Who's Best of Breed? 6 Replies

Bandmates, I need your help. In your experience, what company offers the most robust mobile marketing program? I’m not looking for just iPhone apps, product launch pops, etc., but a company that deve…

Tagged: marketing, mobile, mobile marketing

Started by Jay Dunn. Last reply by Jeff Tobin Jan 18.

Latest Activity

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Nick Iannitto Social Media: A 21st Century Water Cooler for the Super Bowl :http://url.ie/4z4p
12 hours ago
I think that one of the challenges of any marketing curriculum is to keep "marketing" marketing. I took two undergrad marketing courses and now two graduate courses and the one common thread is that they all eventually evolve into a very broad, hard…
15 hours ago
Joshua Crost added a blog post
Just picked up a great read if you’re into Branding – “Brand Sense: Sensory Secrets Behind The Stuff We Buy” by Martin Lindstrom – A quick read that talks about the need for today’s companies to incorporate all 5 of our senses into their brand messa…
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Must-Read Links - Updated Almost Daily

AdFreak - Right-Click To View

Crabs Assassin, other mobsters battle STDs

Please just do yourself a favor and click through to the larger image of this billboard.

Old Spice stresses men's horse-like aspects

Why always a horse? Sociologists say it's a big anatomy joke.

Google's Super Bowl ad proves spoof-errific

There's been a Tiger Woods version, and now Upright Citizens Brigade has done its own parody.

Social Media Today

Job: China Correspondent for NPR

Looks like a great job! Love the final line: “Occasional exposure to prevalent weather conditions.” xx To apply, email a resume and cover letter to careers@americanpublicmedia.org. Indicate p...

Beyond Social Media Elites: What 'Thug Life' Can Teach Us About Twitter

This ought to stir the pot up a little: This Ignored Demographic Shows What You Can Learn When You Look Beyond Social-Media Elites While most in the social media bubble would have you believe that Tw...

The Social Impact of Friendships and Lies

Do you trust me? Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go t...
 
 

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CMO.com

How Millenials Use Tech at Work

Millenials are a resource to be tapped, not a problem to be solved. Technology is allowing them to work smarter, not harder. For example, a recent survey by Accenture, shows millenials are using more social technology for work-related tasks, including interacting with customers and vendors and forming or strengthening new and existing partnerships.

With Buzz, Google Plunges Into Social Networking

Google introduced a new service called Google Buzz, a way for users of its Gmail service to share updates, photos and videos. The service will compete with sites like Facebook and Twitter, which are capturing an increasing percentage of the time people spend online. Do you think the new service will help tackle the problem of information overload by helping people find the information most relevant to them?

Unilever's CMO to Step Down

Simon Clift is set to exit after 30 years with packaged-goods titan.

Super Bowl advertisers see surge in social media activity

Of the 38 brands that ran TV spots during the Super Bowl, 75% saw the number of blog posts about their brands double, according to a report from media company Initiative.

Innovation Matters: Balancing Sustained vs. Disruptive Innovation

While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately) innovation are the first budgets that are most likely to get cut. So how can marketers continue to innovate?

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